Square floating city

An opportunity to design entirely new urban systems on water

Climate pressure is forcing cities to rethink how and where they exist. Rising sea levels, urban density and sustainability challenges are pushing traditional city planning to its limits. Square Floating City doesn’t see this as a constraint. They see it as an opportunity. An opportunity to design entirely new urban systems on water — scalable, sustainable and future-proof. The challenge was clear: How do you turn a complex, forward-thinking idea into something people can understand, believe in and support?

Starting from a clear strategic narrative, we built a brand and digital experience that translates complexity into clarity

Studio Vibe was brought in to help shape how this vision would be understood, experienced and shared. We approached Square Floating City holistically. Strategy, branding, 3D and digital all needed to reinforce the same story: this is not speculation, this is design. Starting from a clear strategic narrative, we built a brand and digital experience that translates complexity into clarity. Every touchpoint was designed to support credibility, scalability and ambition — without losing accessibility.

The platform now communicates the vision as a real, scalable system rather than an abstract idea

Square Floating City launched with a clear, confident and future-proof identity. The platform now communicates the vision as a real, scalable system rather than an abstract idea. One that feels grounded in engineering, sustainability and urban logic. The result is a brand that doesn’t just talk about the future of cities, it actively designs it.

3D as the foundation for scale

3D played a central role in the branding and positioning of Square Floating City. Instead of relying on conceptual visuals, we built entire floating cities fully in 3D. From infrastructure and layout to spatial relationships and scale. This approach allowed Square Floating City to: • visualise complexity with clarity • demonstrate feasibility and growth potential • scale the vision consistently across brand, web and future communications By making the cities tangible, 3D became more than a visual tool, it became a core part of the brand system and a foundation for scalability.