RoboUP
Brandbook and visual identity development for RoboUp's global market expansion.
What have we done?
- 3D
- Animation
- Design
- TECH
Introduction
RoboUp, a leading Chinese tech company specializing in robotic lawnmowers, sought to expand their brand presence beyond Asia. We were tasked with developing their entire brandbook, which included creating a new logo, defining color schemes, selecting fonts, and designing brand elements. Our work extended to all forms of print materials, exhibition stands, and booths, as well as creating 3D renders and photorealistic images. We collaborated strategically throughout this extensive process. Now, RoboUp is successfully rolling out this comprehensive brand identity across their global markets.
Challenge
The primary challenge was to create a cohesive and compelling brand identity that would resonate with diverse international markets while maintaining RoboUp's core values and innovative spirit. We needed to ensure that every visual element, from the logo to the exhibition stands, communicated the brand's cutting-edge technology and reliability. Another key aspect was to develop a strategy that could support their ambitious global expansion, ensuring consistency and recognition across different regions.
Impact
The new brandbook and visual identity have positioned RoboUp as a strong contender in the global market. The cohesive and modern design has not only enhanced brand recognition but also built trust with new international customers. Our 3D renders and photorealistic images have provided RoboUp with powerful marketing tools that showcase their products in the best light. As a result, RoboUp is now effectively entering new markets worldwide with a brand image that reflects their innovation and reliability. This strategic branding effort has laid a solid foundation for RoboUp's continued growth and success.
Result
The comprehensive rebranding effort has yielded significant results. RoboUp has seen a marked increase in brand recognition and customer engagement in new markets. The visually appealing and strategically crafted brand elements have helped establish a consistent and professional image globally. The new brand identity has facilitated successful entries into key international markets, and the enhanced visual tools have supported their marketing and sales efforts. RoboUp's global expansion is now well-supported by a strong and cohesive brand identity, paving the way for sustained growth and market presence.
