Radical builders
Innovative branding and digital experience for modular ships
What have we done?
- 3D
- Animation
- Design
- Development
- Website
Challenge
Radical Builders designs and builds modular vessels that can be adapted and expanded based on their clients’ needs. To make their unique concept and innovative approach stand out in a highly competitive market, they needed a strong and distinctive brand identity combined with a seamless digital experience. The goal was to create a brand that would be instantly recognizable while reflecting the technical and modular character of their vessels.
Solution
We worked with Radical Builders from the very beginning and created the entire brand identity. From the logo and color scheme to brand elements and other visual assets—everything was developed with the modular concept of their vessels as the guiding principle. The logo, composed of separate elements, symbolizes this modularity, which is a core value of their product. This resulted in a brand identity that captures both the flexibility and the customizable nature of their vessels. Our contribution didn’t stop at branding: we also designed and developed their website. It offers an intuitive user experience and extends Radical Builders’ visual language into every interaction. Since their vessels were still under construction, we recreated the full ships in 3D and presented them already on the water. These visualizations gave potential clients the chance to see the vessels in their future environment and experience the unique modular design in action.
Result
With a complete brand identity, a professionally designed website, and 3D visualizations, Radical Builders now has a strong brand and a digital experience that reflects their vision and product. Customers can clearly see the distinctiveness of these modular vessels and feel engaged by the clear and visually appealing online presentation. The branding and visual elements reinforce trust in Radical Builders as an innovator within the shipbuilding industry.
