Hyundai
Hyundai's Fashion Future: Visual experience with 3D and music
What have we done?
- Animation
- Design
- Video
Challenge
When TC Productions in partnership with Hyundai asked us to visualize their Re:Style initiative, we naturally jumped in the opportunity. This wasn't just about showing off clothes – it was a story of fashion, sustainability and future wrapped into one. Our challenge? To make this story out with visuals and music that are as groundbreaking as the concept itself. We wanted to create something that not only catches the eye, but really creates an experience.
3D renders
Our approach to the 3D renders focused on capturing the unique combination of fashion and sustainability. We created detailed visualizations that brought the recycled materials of Hyundai's cars to life in the form of haute couture. Using high-end 3D techniques and artistic interpretation, we have visualized every garment from the collection in the finest detail. These renders were not only a showcase of aesthetic finesse, but also a representation of the future of fashion - where sustainability and style merge.


Experience
The show was a true sensory trip. Every moment was infused with a mix of razor-sharp visuals and delicately tuned beats and SFX, which together created a vibe you could almost touch. Step into this world and you are immediately taken on a journey through a fusion of fashion and vision for the future. The 3D renders brought Jeremy Scott's collection to life, with each piece not only seen, but 'felt' through the dynamic plays of light and sounds that filled the space. The audience was taken into a story of innovation and sustainability - a future where fashion is more than what you wear – it is a statement, a movement. From the soft whisper of fabrics to the energetic rhythm of the show, every second was a showcase of how fashion, technology and art can merge into an unforgettable experience.


Online Visibility
The reactions online? Overwhelming. The visuals, each with their own sound effect, have captured the essence of Re:Style and spread it everywhere. Likes, shares, comments – you name it. People talked not only about the clothes, but also about the bigger picture: fashion that contributes to a more sustainable world.
