HePie
Positioning and development of new brand
What have we done?
- Design
- Photography
- Video
Challenge
Bakery de Haas, known from Limburgia, wanted to attract a younger target group with Hé Pie and take the next step in their growth. They were looking for a fresh and contemporary approach that could combine their craft background with current market trends. The challenge was to develop a new brand identity and corporate identity that embraced both the rich history of the bakery and their innovative range of small pastries in various colors and flavors.
Solution
After several creative sessions, we developed a completely new brand identity and name for Hé Pie. We have implemented the corporate identity in photography, store design, packaging and website design, and compiled a style guide to ensure a consistent appearance. We have ensured that the new brand identity honors the traditions of Bakkerij de Haas, while also appealing to a younger target group with its contemporary appearance.
Result
Hé Pie's renewed brand identity and corporate identity have led to a stronger appeal to the younger target group. The combination of traditional craftsmanship and contemporary trends in the brand's appearance has strengthened their position in the market. The new corporate identity, which is implemented in all communications and points of sale, ensures a consistent and recognizable brand experience. This has contributed to the growth of Hé Pie and helped the brand to further develop as an innovative player in the artisanal pastry market.
