Don’t waste culture
A campaign to establish street style
What have we done?
- Photography
- Video
Challenge
Don't Waste Culture, a streetwear brand, wanted a campaign to showcase street style and increase their sales. They needed creative ideas and content to reach their target group.
Result
The Don't Waste Culture campaign was a great success. The brand became better known and the campaign contributed to an increase in turnover. The brand's unique street style was emphasized and the target group was effectively reached through various social media channels. Studio Vibe's creative concept matched perfectly with Don't Waste Culture's vision and the collaboration was very successful. The video content and photography were used on the website, social media and other marketing communications, giving the campaign a wide reach and contributing to the creation of a unique street style.