Vortexhaus

We first built the MACH entirely in 3D. From that single model emerged the packshots, exploded views, and detail shots that tell the product's story: small size, serious power. For the lifestyle images, we used AI workflows so that the MACH can be seen in dozens of situations without a single on-location photoshoot.

The filming leg ran in parallel. As soon as the first production sample arrived, the shoot plan was already in place: within a week, we shot the product film, the interview with the engineer behind the MACH, and street reactions from people holding the product for the first time. That amazement is exactly what you want to capture in a product that performs better than it looks.

The launch film combines 3D, motion graphics, and interview footage into a single story, delivered in four versions for different channels. In addition to the long YouTube version, the engineer interview received five short social snippets so that the same story works on every platform. Custom sound design and an original soundtrack complete the package: for a product centered on power, you need to hear that power.

Based on the same foundation, we delivered 2 teaser videos for the pre-launch, 8 ads of 10 to 15 seconds for Google, Meta, YouTube, and TikTok, and 8 static images from those same ads. Additionally, we designed the new homepage in Figma, built on the launch story and ready for the brand's Shopify environment. Everything consistent, everything from a single product story.

On September 6, VortexHaus MACH went live. The teasers, launch film, and interview were ready in time for the launch and are now running across the brand's website, social media, and advertisements. And the VortexHaus team is already looking forward to the next drop.