Radical builders

We created the entire brand identity from scratch. Logo, color scheme, brand elements, visual assets. Everything was developed with the modular concept of their ships as the guiding principle. The logo, composed of separate elements, symbolizes that modularity. A core value of the product, made visible in the brand.

Because the ships were still under construction, we recreated the complete vessels in 3D and placed them on the water. These visualizations gave potential customers the opportunity to see the ships in their future environment and experience the modular design in action. We designed and built a website that translates Radical Builders' visual language into every interaction.

The 3D approach solved a real business problem: Radical Builders could present their ships to clients and at events before a single hull had been welded. The renders were not just marketing assets; they became sales tools that closed deals before the physical product existed.

Radical Builders launched with a brand that reflects the innovation behind their product. Modular by design, distinctive in execution. A shipbuilder that looks and communicates like a tech company. That was the goal, and that is what we delivered.