Loqed Smartlock

We started where it belongs: with the brand. The existing logo and corporate identity felt dated for a tech product that exudes innovation. We developed a complete brand book: color palette, typography, visual language, and tone of voice. A foundation upon which everything else builds.

Based on the brand book, we designed a new website. Not just a redesign, but a complete restructuring. Product pages that explain the lock without having to read the manual. Features that come to life visually. A shopping experience that is right from the first click to checkout.

Once the brand and website were established, it was time for the launch. We produced a product film showing the lock as it was intended: smart, seamless, part of your daily life. During those same content days, we extracted short-form content for every channel. Snippets, behind-the-scenes, 3D renders, product photos. One shoot, dozens of assets.

Loqed had a good product. Now they also have a good brand. That is the difference between selling a smart lock and building a smart brand.